Avenue of Stars, Tsim Sha Tsui | Budweiser World Cup 40th Anniversary x Avenue of Stars Fan Party

Description

Official World Cup beer sponsor Budweiser announces that it will hold a World Cup fan party on the Avenue of Stars. Football enthusiasts who purchase a cup of Budweiser draft beer on-site will receive a token to participate in a capsule toy vending machine game and stand a chance to win prizes such as a World Cup sports jacket, limited-edition jerseys, and more. There will also be lucky draws and an electronic music party at the event.

From 9 to 16 June, Budweiser will host an eight-day 'Budweiser World Cup 40th Anniversary x Avenue of Stars Fan Party' on the Avenue of Stars Garden Lawn in Tsim Sha Tsui. The event will feature a special edition Budweiser FIFA World Cup 2026, giant red cans with a gold cup print, and an oversized football installation, as well as multiple photo opportunities for enthusiasts to capture memories.     
 
Football enthusiasts who purchase a cup of Budweiser draft beer on-site (priced at HK$50) will receive a token to participate in a 100% winning capsule toy game. They stand a chance to win exclusive limited-edition memorabilia, including a Budweiser FIFA World Cup 26 sports jacket, Budweiser x Adidas limited-edition jersey, Budweiser FIFA World Cup 26 fan jersey, and a Budweiser limited-edition lighter.

Complete the 'Rapid Step' Challenge
to Win a World Cup Classic Country Edition Aluminum Cup Blind Box

In addition, Budweiser is organizing the 'Rapid Step Challenge'. Participants will step on a specially designed sensor pad, and if they step fast enough, the lights on the screen will light up one by one. Once all the lights are lit up, the challenge is complete, and their completion time will be recorded.

If a participant's completion time surpasses the fastest record on the 'Rapid Record' board, their new record will be updated on the board, and they will instantly receive a Budweiser FIFA World Cup 26 Classic Country Edition aluminum cup blind box.

There is also a penalty kick challenge at the event, where participants will have five chances to kick a football into a goal board. Each goal slot has a different score depending on its difficulty, and participants who reach a designated score will win a Budweiser FIFA World Cup 26 scarf.

3-Hour Electronic Music Party to Celebrate the Start of the World Cup

To celebrate the commencement of the World Cup, Budweiser will host a free electronic music party on 13 June (Saturday) from 6 pm to 9 pm. Popular DJs Parco and Michael Powter will perform a series of globally popular and football-themed songs, allowing enthusiasts to enjoy beer and revel in the festive atmosphere!